IMPACT! PR Tell Your Company Story for Marketing PR/title> <style type="text/css">  </style> </head> <body id="index"> <div id="bigheader">  <div class="wrapper"> <div id="logocenter"></div> <div style="clear:both;"></div> </div> </div>  <div id="contentpart">  <div class="wrapper"> <ul class="menu">  <li><a href="index.html">Home</a></li> <li><a href="news-pr-south-carolina.html">News</a></li> <li><a href="about-impact-pr-susan-mertz.html">About</a></li> <li class="current"><a href="services-marketing-pr-charleston-sc.html">Services</a></li> <li><a href="contact-impact-pr-summerville-sc.html">Contact</a></li> </ul> <div id="content"> <div id="content"> <div class="title"> <h4 align="center">Your Company Story</h4> </div> <div id="column1"> <p>Even with the best marketing strategies and weekly staff meetings; Don’t assume your customers or even your staff understand <u>your company story</u>.</p> <p> </p> <p>Vision and mission statements are often meaningless to employees and customers. They can be viewed as just words, often too many and too obtuse, and without any context or meaning. </p> <p> </p> <p>They don't explain what the company is really all about, why someone would want to work there, or why someone would want to be a customer.</p> <p> </p> <p>People like to tell and listen to stories. And they will repeat the really good ones. </p> <p> </p> <p>Stories work; they always have. Jesus used parables to teach key points. The ancients told epics to convey history and the battles between good and evil. Today, stories are told through movies and books.</p> <p> </p> <p>Every employee and customer should be able to tell your company’s story enthusiastically and without fail. </p> <p> </p> <h5 align="left"><em>“We appreciate your help in promoting and branding our company. Through your industry and media connections, and materials you prepared, our company is on track to generate the highest revenues we have ever had annually." </em></h5> <p align="left"> </p> <h3 align="right" class="style7">Jason A. Terry, PG, President <br /> TERRY Environmental Services <br />Summerville, SC</h3> <p class="style7"> </p> <h5><em>“</em>IMPACT!<em> helped place ASDRS in strong marketing positions where my firm has been able to gather strong name recognition within the tricounty area in a very short time. She is constantly thinking of new ideas to make my firm look professional, so that it is a growing presence in the marketplace. </em></h5> <h5 align="right"><strong><br /> </strong>Dana Tait Sandlin <br /> Advanced Solutions Dispute Resolution Services<br />Summerville, SC</h5> <h3 align="right" class="style8"> </h3> <table width="275" border="0" cellspacing="10" cellpadding="10"> <tr> </tr> </table> </div> <div id="column2"> <p align="center" class="style2"><strong>When crafting your company story, focus on: </strong><br /> <strong>Customers, Co-workers, and Company</strong></p> <p align="center"> </p> <p><strong class="style3">Customers</strong><br class="style2" /> Consider: Who are they? What do they need? What do they value? What are their concerns? What makes them happy? What causes them stress? Why do they buy from you and not your competitors?</p> <p> </p> <p><strong class="style3">Co-workers</strong><br /> Consider: Who are your employees? Why do they work at your company? What makes them excited/motivated to come to work each day? How do they contribute to the overall success of the business? </p> <p> </p> <p><strong class="style3">Company</strong><br /> Consider: Why does your company exist? Go beyond your vision or mission statement. Speak what's in your heart, not your brain, then take those values you espouse and create your story from there.</p> <p> </p> <p>Where is the company going? Convey a sense of future accomplishments. Your story needs to define your strategies for getting to that future.</p> <p> </p> <p>Employees often complain that they don't know where their company is headed; they don't know what the CEO's strategies are. If an employee doesn't know that at a gut level, how can they help the company succeed and move forward?</p> <p> </p> <p>A good story is worth telling and repeating. A good company story will inspire coworkers and impress customers. What is your company story?</p> <p> </p> <h2 align="center">Contact<a href="mailto:info@impactpr.net"> IMPACT! </a>Today</h2> <p> </p> <p align="center" class="style2">We’ll help you write YOUR Company Story </p> <p> </p> <div id="column4"> <p align="center"><a href="pdfs/Your Company Story.pdf" target="_blank">Click here for a pdf of this article</a></p> <p align="center"> </p> <p align="center"><a href="mailto:info@impactpr.net">Sign up for PR Tips</a></p> </div> </div> <div id="column3"> <h2 align="center"> </h2> </div> </div> <div style="clear:both;"></div> </body> <div id="bottom" > <p class="footer"><table width="700" border="0" cellspacing="10" cellpadding="10"> <tr> <td>  <div align="center"> <div style="width:160px; background-color: #ffffff;"> <form name="ccoptin" action="http://visitor.constantcontact.com/d.jsp" target="_blank" method="post" style="margin-bottom:3;"><span style="background-color: #006699; float:right;margin-right:5;margin-top:3"><img src="http://img.constantcontact.com/ui/images1/visitor/email1_trans.gif" alt="Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon" border="0"></span> <font style="font-weight: bold; font-family:Arial; font-size:16px; color:#996600;">Sign up for our Email Newsletter</font> <input type="text" name="ea" size="20" value="" style="font-family:Verdana,Geneva,Arial,Helvetica,sans-serif; font-size:10px; border:1px solid #999999;"> <input type="submit" name="go" value="GO" class="submit" style="font-family:Verdana,Arial,Helvetica,sans-serif; font-size:10px;"> <input type="hidden" name="m" value="1101040763191"> <input type="hidden" name="p" value="oi"> </form> </div> </div>   <div align="center" style="padding-top:5px;"> <a href="http://www.constantcontact.com/safesubscribe.jsp" target="_blank"><img src="http://img.constantcontact.com/ui/images1/safe_subscribe_logo.gif" border="0" width="168" height="14" alt=""/></a> </div>  </td> <td><div align="right">Copyright © 2010. <span class="style3">IMPACT! 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