Marketing Today
As you tighten your budgets and cut expenses, it’s time to retool your marketing budget, not cut it completely.
Research shows that that maintaining, and even increasing, your marketing investment during an economic downturn will place your company at a significant advantage when the economy inevitably improves over companies who chose to hibernate now.
McGraw-Hill Research analyzed 600 companies from 1980-1985, and discovered the businesses that maintained or increased their marketing expenditures during the 1981-1982 recession realized sales that rose 275% by 1985.
Companies that didn’t keep up their marketing grew by only 19%.
This fact has held true for all post-World War II recessions, starting in 1949, as studied by The American Business Press.
Penton Research Services, Coopers & Lybrand found that a strong marketing program helped firms solidify their customer base, took business away from less aggressive competitors, and positioned themselves for future growth during the recovery.
Aggressive, smart marketing will give your company a rare opportunity to dominate the market and establish valuable brand recognition. . . . and maintaining brand awareness is much less costly than rebuilding it later.
So, it’s time to evaluate which strategies, venues, and tactics are bringing in business. It’s time to rethink where you will place your marketing investment dollars.
2009 is the perfect time to consider using low-cost, no-cost web based marketing strategies . . blogs, videos, podcasts, press announcements released to internet sites, and social marketing tactics.
For pro-active, cost effective strategies that will bring you clients and customers!
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