Articles in the ‘Public Relations’ Category

1) Just Because It’s Free, Doesn’t Mean It’s a Free for All Check out HelpaReporter.com (HARO).  They offer daily requests for relevant article opportunities.  HARO delivers value to reporters by delivering quality responses based on their specific requests.  Respond only to inquiries where your company can contribute genuine value, and respond if you can truly […]

Public relations is the art or science of managing the reputation of companies, organizations, individuals and groups of people. It is the proactive management of relationships with various relevant 'publics'.  Every business – from solo entrepreneur to international corporation – relies on its reputation for its continued survival, for the ongoing patronage of its customers […]

Can you remember a time when you can control the flow of information about yourself and your business? Back in the old days (pre- 2007), the amount of information about you and how it could be located was totally within your control. This is not true any longer. Nowadays, an errant blog post could mean […]

The purpose of news stories and press releases is to get your news in front of as many people as possible.  They should include data, interesting soundbites, keywords, quotes, pictures and videos, if possible.   Timing is Everything!   Best days:  Saturday & Sunday!  Then comes Monday and Friday.  I always thought that Mondays were […]

In the business world relationships are the fuel of success. Regardless of what people sell, or how great their products are, the ties/relationships business owners make with customers, employees, vendors, and even competitors are what really matter.   Strong, trusting relationships will help your business make it through the tough times – ensuring that regardless […]

        Join Our Email List   Name: Email:       For Email Marketing you can trust You cannot guess the way to success.   IMPACT! provides strategic processes for:     Business Marketing Assessments Understand your target market and your competition to get measurable results from your PR and Community Involvement […]

Before developing a public relations / marketing campaign plan or implementing its strategies, it is important to first understand the business’ position in the market, its culture, services, and the way it conducts itself in all aspects of doing business.    IMPACT! begins each client relationship by performing a modified SWOT Analysis.  For this analysis […]

Corporate Stories can carry powerful messages.   Stories can change the way we think, act, and feel.   Leaders, especially, can use the power of a good story to influence and motivate their teams. Stories can inspire everything from understanding to action. They capture our imaginations and make things real in a way that cold, […]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps […]

What others think of your company can make or break it.   The reputation of a business is a highly intangible but critically influential factor in a company's ability to achieve sustainable competitive advantage in its markets.  Part of understanding the importance of reputation to a business lies in the recognition and value of its […]

Surviving in business is not simply a matter of being good in business. You need to follow rules that will directly affect how you are perceived by associates. Reputation is your foundation, and it affects how well clients, as well as other business owners, trust you.   In order to give a good first (and lasting) […]

Writing and submitting articles is an extremely powerful method for promoting your products, and services. Article/Blog marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web and social media sites they are already visiting. There is no need to waste your time, effort or money marketing […]

These are some of the most common myths that abound, and some possible responses to use when faced with them.   The Company’s Customers Do Not Use Social Media – This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at […]

Attraction marketing is all about “relationship building”, not selling.   Instead of “chasing” prospects or bombarding them with information on the “features” of your products and services, you craft a campaign to position yourself as an expert by providing valuable free information and being a solutions problem solver and provider   Attraction marketing is selling […]

Successful social media marketing isn’t about amassing thousands of followers, but precisely identifying the most influential members of your audience and recognizing them for their value.   By directly engaging one influencer with exclusive opportunities, special offers, and unique content, you are indirectly engaging thousands of other people who are part of this influencer’s social […]

Turning prospects into customers can be a big challenge to many business owners.    Here are some simple secrets that will help you “turn prospects into clients”.   Attract the right prospect to your funnel It is very easy to think that everyone is a prospect but the reality is that not everyone is right […]

We all want ‘em (Ideal Clients) . . .  But how do you find them? First, you have to identify their characteristics.    Go through your current client list and make a list of the ones that you enjoyed working with most and those who loved you, your products, and services.    Also list those clients […]

Make an IMPACT!

Social Media is no longer a novelty, an option to try out.  It should be an integral part of business to interact with consumers.   If you are not participating in social media conversations, you are falling behind your competitors.   Are you wondering why chatting about the weather or the latest trending topic on Twitter […]

The purpose of an office party is to have fun.  So enjoy yourself, but remember, it’s still an office party.   Here are a few tips to keep in mind so that your reputation as a skilled professional impresses your colleagues and bosses.   Clothing Counts   Even though it’s a party, remember that your […]

The way you present yourself at networking events, cocktail parties, and business lunches says a lot about you.  Personal public relations is extremely important in achieving the success you desire in your business life.    Here are some corporate etiquette tips that show that you are a polished professional:   The Business Lunch   !  […]

Do you remember the last handwritten note you received?   Even more, do you remember the last handwritten note you sent?   With our technologically enhanced communications & email and voicemail, it is just so convenient to email people, or to leave one way voice messages for them, isn’t it?   I’d like to challenge […]

Are you ready for TV?   There are interview opportunities on your local TV stations. Here in Charleston, South Carolina, the three prime time TV stations; CBS, NBC, and ABC, all have spots carved out of their regular day time news shows for “special interest” segments. ComCast, the local cable provider for Charleston, South Carolina, […]

Schedule Radio Interviews   Talk radio is one of the best ways to get your message to a large group of people at one time.   According to Talkers Magazine, the typical talk radio listener is, “diverse, educated, attentive, active and affluent.”   With specialty talk shows on health, lifestyles, business topics, professional services, and […]

“Meeting the Press” isn’t scary, if you are prepared and keep these few simple things in mind.   Press Conferences Beforehand: !  Memorize important messages to be repeated. !  Anticipate questions and prepare responses. !  Practice your speech in front of a mirror, so that you “see” what others will see. !  Perform a dry […]