Articles in the ‘Marketing Strategies’ Category

One of the most effective ways to promote your business is by telling your story. People just love to know how you got started, what you do, and how you do it.   Sometimes people simply want the bare bones 10 seconds version. Other times they have questions and want to know in detail about [...]

        Join Our Email List Name: Email:   For Email Marketing you can trust You cannot guess the way to success.   IMPACT! provides strategic processes for:     Business Marketing Assessments Understand your target market and your competition to get measurable results from your PR and Community Involvement campaigns.     [...]

Before developing a public relations / marketing campaign plan or implementing its strategies, it is important to first understand the business’ position in the market, its culture, services, and the way it conducts itself in all aspects of doing business.    IMPACT! begins each client relationship by performing a modified SWOT Analysis.  For this analysis [...]

Determine your objectives. *  Is your goal to stimulate trial purchases by new customers or to stimulate more frequent purchases by current customers? *  Are you aiming to increase your average transaction, enhance your image, boost employee productivity or morale, stimulate community awareness, or a combination of these? *  You must prioritize your goals to [...]

Corporate Stories can carry powerful messages.   Stories can change the way we think, act, and feel.   Leaders, especially, can use the power of a good story to influence and motivate their teams. Stories can inspire everything from understanding to action. They capture our imaginations and make things real in a way that cold, [...]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps [...]

A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.   But how do you get everyone on board? Give Interactive Tutorials   
It’s hard to get people to [...]

Writing and submitting articles is an extremely powerful method for promoting your products, and services. Article/Blog marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web and social media sites they are already visiting. There is no need to waste your time, effort or money marketing [...]

1. Determine what is your existing schedule for emailing your list? Is it random – meaning you email them whenever you feel like it? Or, do you have a pre-existing schedule like once a month or once a week? Once you set a schedule – it’s important to stick to it. They are conditioned to [...]

These are some of the most common myths that abound, and some possible responses to use when faced with them.   The Company’s Customers Do Not Use Social Media – This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at [...]

Attraction marketing is all about “relationship building”, not selling.   Instead of “chasing” prospects or bombarding them with information on the “features” of your products and services, you craft a campaign to position yourself as an expert by providing valuable free information and being a solutions problem solver and provider   Attraction marketing is selling [...]

Integrating social media into your traditional marketing program is more than “friending”, “following”, and Facebook ads.   Social Media’s strength revolves around trust. Only 55% of Americans trust advertising, but 78% of respondents said they trusted the recommendations of other consumers. (2007 Nielsen Report)   Building trust takes time. And social media exposure, “friending” one [...]

Newsletters provide specialized information to a targeted audience and are an excellent venue to market products and services to your customers.  They can create credibility and build your organization’s identity among peers, members, employees, or vendors.   What to include in your newsletter   The purpose of a company newsletter is to showcase your services, [...]

Social Media We are all part of the Conversation, but does it bring us Business?   IMPACT! Inc., a PR marketing firm in the Charleston SC area, posed this question to its “Circle of Friends”. Some interesting Social Facts: Facebook boasts:  500 million friends on July 20, 2010.  People spend more than 50 billion minutes [...]

Evaluation should be a proactive, forward-looking process of continuous systematic gathering of information used to plan future activities more effectively.   Effective evaluation strategies are developed at the onset of the communication process to identify potential problems, opportunities, needs, or omissions before implementing an expensive campaign.   Evaluation methods can be classified in two different [...]

  Focus Groups are a significant marketing tool to measure customers’ attitudes on your products and services.   Benefits to Conducting Focus Groups:   Time Effective Focus Groups save time because you collect many views and opinions at one time.   Cost Effective Conducting focus groups saves money by testing  products, services and ideas before [...]

Successful Surveys . . . . .  Effective Evaluations   Customers stay where they are appreciated & where they can form lasting relationships.   IMPACT! facilitates surveys and evaluations and compiles results in comprehensive reports that allow you to better tailor your services and products to meet the individualized expectations of your target audience.   [...]

You want to deliver the programs and services that your clients want and need from you.   Knowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones.   To elicit feedback from them to keep your finger on the pulse [...]

Successful social media marketing isn’t about amassing thousands of followers, but precisely identifying the most influential members of your audience and recognizing them for their value.   By directly engaging one influencer with exclusive opportunities, special offers, and unique content, you are indirectly engaging thousands of other people who are part of this influencer’s social [...]

Turning prospects into customers can be a big challenge to many business owners.    Here are some simple secrets that will help you “turn prospects into clients”.   Attract the right prospect to your funnel It is very easy to think that everyone is a prospect but the reality is that not everyone is right [...]

Postcard marketing is very effective if done correctly.  It can help you increase your sales and attract more prospective customers to your business website.   A recent survey* suggested that 63% of people feel that the appearance and message of a direct mail piece makes a difference in their decision to respond. The instant appeal [...]

“Giveaways” can be inexpensive marketing tools, so distribute them liberally at networking events and other sales opportunities; as well as to people who “opt in” in response to your request to build your email/contact list.    More expensive promotional giveaways can also be used as corporate gifts for holidays, as a way of saying “thank [...]

  It’s not too early to start thinking about Holiday gifts and how to say “thank you” to your customers and clients. A thoughtful gift shows your appreciation for their business and confidence in you. A thoughtful gift can also be a smart public relations strategy.   There are a wide variety of appropriate possibilities [...]

Masterful networking builds relationships and business. But how do you remain memorable after the event?   We all attend chamber, civic, service, and professional “networking” events.  We talk, we laugh, we  eat or drink . . . and we pass out business cards.   Everyone needs a business card.    But what else can you pass [...]

Do you remember the last handwritten note you received?   Even more, do you remember the last handwritten note you sent?   With our technologically enhanced communications & email and voicemail, it is just so convenient to email people, or to leave one way voice messages for them, isn’t it?   I’d like to challenge [...]

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