Articles in the ‘Reputation Management’ Category

Negative feedback can be the best way for a business to discover perceived deficiencies in its customer service.   Tip #1:  Do not ignore the negative feedback. Potential customers will read both positive and negative reviews. If they see a customer complaint, they want to see that the company actively attempts to satisfy unhappy patrons. [...]

In today's world of social media, smart phone apps, and product- and service-review websites, opportunities for customers to share their opinions and personal experiences of businesses have grown exponentially. It is an unfortunate reality that consumers are 3 to 5 times more likely to talk about a negative experience than a positive one, and that [...]

Public relations is the art or science of managing the reputation of companies, organizations, individuals and groups of people. It is the proactive management of relationships with various relevant 'publics'.  Every business – from solo entrepreneur to international corporation – relies on its reputation for its continued survival, for the ongoing patronage of its customers [...]

Can you remember a time when you can control the flow of information about yourself and your business? Back in the old days (pre- 2007), the amount of information about you and how it could be located was totally within your control. This is not true any longer. Nowadays, an errant blog post could mean [...]

We all behave like idiots at times. The one saving grace has always been that only a privileged few ever got to see us say or do dumb things. Until now.   What you say and do in the privacy of your own home is your own business. But what you post on LinkedIn, Twitter, and [...]

        Join Our Email List Name: Email:   For Email Marketing you can trust You cannot guess the way to success.   IMPACT! provides strategic processes for:     Business Marketing Assessments Understand your target market and your competition to get measurable results from your PR and Community Involvement campaigns.     [...]

Corporate Stories can carry powerful messages.   Stories can change the way we think, act, and feel.   Leaders, especially, can use the power of a good story to influence and motivate their teams. Stories can inspire everything from understanding to action. They capture our imaginations and make things real in a way that cold, [...]

Surviving in business is not simply a matter of being good in business. You need to follow rules that will directly affect how you are perceived by associates.   Reputation is your foundation, and it affects how well clients, as well as other business owners, trust you.   In order to give a good first (and [...]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps [...]

What others think of your company can make or break it.   The reputation of a business is a highly intangible but critically influential factor in a company’s ability to achieve sustainable competitive advantage in its markets.  Part of understanding the importance of reputation to a business lies in the recognition and value of its [...]

Surviving in business is not simply a matter of being good in business. You need to follow rules that will directly affect how you are perceived by associates. Reputation is your foundation, and it affects how well clients, as well as other business owners, trust you.   In order to give a good first (and lasting) [...]

Writing and submitting articles is an extremely powerful method for promoting your products, and services. Article/Blog marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web and social media sites they are already visiting. There is no need to waste your time, effort or money marketing [...]

  http://www.surveymonkey.com/s/J9L5XKL   In August 2010, IMPACT! conducted a survey to ascertain how/if businesses were using social media to obtain business.  Click HERE for that report.   Now IMPACT! is conducting another survey to see how businesses are using social medai to monitor their reputations — or how they respond to people who talk/comment about them [...]

Posted: 21 Feb 2011 by Maria Ogneva   Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them . That’s called advocacy, and it’s much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated [...]

Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.    Creating a presence on social media networks won’t stop negative conversation from happening, but will enable businesses to make real-time conversation a two-way street.   [...]

 Negativity is poisonous.   No one wants to work with an individual that is overly negative.  Don’t complain on social networking sites, on the phone, or in person.  . . about anything.   Always appear positive and approachable. Negativity will kill your reputation quickly: avoid it at all costs!   Lack of Focus.   Overdoing [...]

  My Mother always told me that my reputation was like a mirror . . . it should reflect goodness, honesty, and integrity; and it only took one dumb action to crack it.  And you know what happens when you break a mirror – seven years bad luck.   Your reputation is  your most valuable [...]

Successful social media marketing isn’t about amassing thousands of followers, but precisely identifying the most influential members of your audience and recognizing them for their value.   By directly engaging one influencer with exclusive opportunities, special offers, and unique content, you are indirectly engaging thousands of other people who are part of this influencer’s social [...]

Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.    Social media is a personal two/multiple channel that can be used to spread your message.   Creating a presence on social media networks won’t [...]

Did you know . . . Your company’s name and/or message must be placed in front of your target audience at least 27 times in order to spur action?   IMPACT! Inc. can develop a comprehensive public relations plan that will get you noticed by your company’s specific market. Your company’s message and name will [...]

One of the fastest, easiest, and most cost-effective ways to “get your message to the people who will build your business” is by creating and scheduling Speaking Opportunities.   Sales letters, newsletters, brochures, and other written materials can be informative, but nothing gets people more interested in your business than listening to the one person [...]

It’s all about PERCEPTION — and good PR.   How you and your company are perceived is just as important as name and logo recognition and that public perception IMPACTs your financial sheet!   An organized, proactive Community Relations Plan encourages employee and company involvement in the community, initiates strategies to receive public recognition, and [...]